Benefits and Uses of Stone Veneer in Retail Spaces

Benefits of Using Stone Veneer in Retail Spaces

Manufactured stone veneer (MSV) is more than just another surface option for use in your retail space. Whether used on the exterior façade or incorporated into the design of interior spaces, custom stone veneer offers many advantages. An eye-catching faux stone design can reinforce brand image and identity, create the desired ambiance and attract more foot traffic into your store while tapping into the ongoing trend in biophilic design of bringing nature into manmade environments. It’s also a cost-effective and environmentally-friendly solution compared to natural stone, and given its durability and fire-resistant quality, stone veneer provides a great ROI.

Enables Low-Maintenance Care

Stone veneer is a low-maintenance surface choice. Cleaning requires only water and mild detergent. No need for specific cleaning agents or expensive cleaning equipment. Whether used indoors or out, stone veneer will give your retail location a design boost without breaking the bank when it comes to care and maintenance.

Provides Diverse Design Options

Given that the latest interior design trends include earth tones and textured surfaces, according to The Look Company, faux stone veneer is the smart choice to meet consumer preferences, while offering you a wealth of options in terms of styles, colors and profiles. Whatever impression you want your retail environment to project—industrial, modern, traditional, rugged or classic—there’s a stone veneer pattern to meet your goals. Take a custom renovation approach by combining your stone veneer with other materials such as glass, metal or wood to achieve a distinctive look.

Enhances Brand Image

Using the right custom stone veneer, inside and out, can support your company’s brand image while instilling a sense of quality and confidence. Incorporating your logo or store name into the stone veneer pattern and selecting colors that match your branding is another subtle way of reinforcing your customers’ perception of your store and increasing name recognition.

Increases Property Value

From a financial standpoint, stone veneer is a smart way to increase property value at a reasonable price point. Its low-maintenance aspect, superior durability and moisture- and fire-resistance, coupled with its compliance with ASTM, IRC and IBC standards as noted by The Concrete Masonry & Hardscapes Association (CMHA) make it a wise investment for new builds and renovations. When combined with our 50-year transferable warranty, it’s clear that stone veneer offers a significant ROI that any property owner would value.

Creates Welcoming Atmospheres

In retail, it’s all about attracting customers into the store and encouraging them to stay—especially critical if your products cater to Gen Z clients, who prefer in-store shopping over online, according to a recent survey. Quality stone veneer at the entrance, either as the dominant feature or on an accent wall will catch the attention of passersby.

Then, integrate stone veneer into the threshold area, where customers make immediate assumptions about your store, according to Shopify. Finally, add complementary stone veneer patterns throughout the interior to establish a unified theme and ambiance, making your store an attractive and desirable place to spend time and money.

Provides Affordable Design Option

Investing in design elements that establish the image of your store doesn’t have to break the budget. Using stone veneer is an affordable solution, especially when compared to natural stone or brick. Stone veneer is easier to install, comes at a lower price point and, due to its lighter weight, is suitable for virtually any vertical surface, inside and out. And its low-maintenance characteristic is another cost-saving feature that results in a high-quality look at a much lower cost overall.

Stone Veneer Applications for Retail Spaces

Interior Accent Walls

Bring the outdoors in by incorporating stone veneer on accent walls throughout the interior. A striking pattern and color combination draws the attention of patrons and leads them farther into the retail space. Match the colors and styles to the façade of the storefront or provide a pleasing contrast to add some interest and excitement.

Column Wraps

Wrapping structural columns with stone veneer not only turns them into a design feature but can also differentiate areas in the retail environment. The product’s lighter weight and composition allows it to be easily adhered to vertical surfaces and trimmed to fit the dimensions of the column.

Storefront Facade

Retailers whose businesses are part of a cluster, such as in a mall or a plaza, need to stand out from their neighbors. This can easily be achieved with an eye-catching stone veneer exterior. Not only does this add depth and texture to the storefront, but it also differentiates the entrance from the surrounding stores while reinforcing the brand identity.

Service Areas and Checkout Counters

From the store façade to the threshold area and retail space, you’ve ensured that your brand image and ambiance have been carried through in an attractive and appealing manner. Now for the final customer touchpoints: the service areas and checkout counters.

Use the same or complementary stone veneer to dress up the base of the counters and the wall behind them. Add a custom touch by incorporating the store logo and appropriate messaging to the surface: “Thank you for visiting our store” at the checkout and “Customer satisfaction is our goal” or something similar at the service counter. Your goal is to make your customers feel valued from entry to exit, and to showcase your store as an inviting place to shop.

Enhance Your Retail Space with Stone Veneer

Quality stone veneer offers retailers a wide range of benefits, both in terms of aesthetics and property improvement, while creating an environment where both shoppers and staff want to spend time. Explore the many options available by downloading our catalog or our Design Trends PDF on our project gallery page.

Ready to turn your retail location into something beautiful and nature-inspired? Contact us for more information about our products or the location of a Casa Di Sassi distributor near you.