Rock Hunts & Other Ways We Develop Products

A living room featuring a fireplace and columns made with Bianco Blend

We know that the more time and effort we put into developing new stone veneer profiles and other products, the more quality and value we can deliver to our customers. We also recognize that customer feedback, trends and the original “influencer” – Mother Nature herself – play vital roles in developing products that our distributors and their customers can get excited about.


Nothing inspires our stone connoisseurs at Casa di Sassi more than a good ol’ rock hunt. We aren’t strangers to pulling over to the side of the road when we see a great rock or impressive architecture. We also scope rock quarries and even stones salvaged from old structures to find the stones that we’re interested in replicating and turning into Casa profiles.

After we find the rocks that we love and know our customers would love, too, we take back multiple skids of these natural stones to our headquarters in Apple Creek, Ohio. We hand pick and manicure every stone with some basic hand tools, a chisel and a hammer, to get the perfect sizes, shapes and edges while still maintaining the natural appeal of the stone. For some of our profiles we also add etching and tool marks. 

Once the stones are manicured to our liking, we experiment with different arrangements and test different molds and coloring until we are satisfied with a prototype and ready to produce a trial run of our new stone veneer profile. To ensure that our products meet performance standards, we do a testing period with various test installs before beginning mass production of any new profiles.


We appreciate any and all customer feedback and are more than happy to give customers what they want! Customer requests often influence the types of rock hunts that we go on, which in turn influences the types of new stone veneer products we develop. Customer feedback and continued demand also help us determine which products are definitely “keepers.” 


See a stone profile that you love, but not seeing it in the shade that’s commonly requested by your customers? Tell us! Trends are often a main driver for the stone types and colors that homeowners and businesses request. So if you’re getting certain requests, then it’s more than likely that other distributors are getting those requests, too. We want to set all of our distributors up for success by ensuring that our products hit the mark for your customers – both in terms of fulfilling stone veneer trends and the timeless looks. While we do our best to pay attention to which trends are taking hold, distributors have the most valuable insight, direct feedback from the customers!  




Consisting of hand picked stones in irregular shapes, our Country Rubble profile brings a rugged look to exteriors and interiors.


Our Barnstone stone veneer profile features unique etching and tool marks that add a colonial appearance to exteriors, retaining walls and more.


A customer favorite, our Volterra stone veneer profile’s unique bed face textures and timeless colors have a classic appearance perfect for a wide range of projects.


Ready to stock your shelves with our stone veneer products, or have some suggestions for a new product? We want to hear from you.

As we look to the future, we continually seek to innovate and grow. From pushing the limits on our creativity to developing new stone profile designs – to increasing the efficiency of our manufacturing processes – our team is dedicated to being a valuable stone veneer partner.

Recent Articles

Casa Stone Profile Feature: Volterra Stone Veneer

Looking to add a classic look to your home’s interior or exterior design with stone veneer? Tired of the smooth simplicity of subway tiles – but not ready to enter full-on rustic mode? Our Volterra profile hits the sweet spot you’re craving! Named after an ancient...

When to Start Planning Your Exterior Stone Veneer Project

Dreaming of an Insta-worthy exterior stone veneer addition to your property? Feeling buoyed by the manufactured stone veneer pricing advantage over natural stones or brick masonry work? But still wondering about how far in advance to schedule the installation, when to...

2024 Stone Veneer Trends for Your Home

"New year, new you" doesn't just have to apply to humans but to your home as well. Make a bold statement for your home or by giving it a facelift with some of the most popular predicted trends for 2024. However, the one thing that never goes out of style is tastefully...